7 Things To Consider When Choosing An SMS Provider


The right SMS provider provides more than just competitive rates. Read on and find out the 7 essential things you need to consider before choosing a bulk SMS provider.

7 Things To Consider Before Partnering With An SMS Provider

1. Reliability

While most companies make bulk SMS price their primary consideration, you should also consider the SMS provider’s reliability. In fact, this should top your list.

A reliable SMS provider will help carry out your objective, which is to send your text message successfully. With this, it is important to look for a company that provides a secure and reliable platform for your SMS requirements.

Also, make sure that the SMS provider can guarantee an excellent uptime, so you can ensure the service will be available anytime you need it.

2. Delivery


Delivery is also a crucial consideration when choosing an SMS provider. If an SMS provider fails to deliver your message at your desired time, your communication plans can be easily defeated.

For example, bounced or undelivered SMS marketing campaigns may affect your overall results. In short, your SMS provider should deliver your messages optimally, otherwise, you’re wasting money.

3. Ease of Use

Crafting and launching a bulk SMS campaign should be quick and easy. Look for a company that has an easy-to-use platform, so you can utilize it stress-free.

Many SMS providers offer a free trial, allowing you to try the platform before availing their services. You will be able to save time and resources when you make use of such perks.

4. Scalability


Businesses usually target expansion and growth, so make sure your SMS provider can accommodate your business’ future requirements and demands. For instance, if you’re targeting to grow your business, you should partner with an SMS provider that can align with your growth plans.

You can ask yourself these questions before availing an SMS service:

  • Will the company understand my business processes?
  • Can it deliver messages to regions I want to go?
  • How scalable are their services?

Using a scalable platform can eliminate the hassle of looking for a new provider, helping you maximize the power of SMS. It also allows you to save costs from repeated bidding processes in different markets.

5. Transparency

You should also consider several transparency aspects including pricing and analytics.

Some providers may apply charges that may not be apparent before negotiations. Make sure that the SMS provider you will choose has transparent rates, and all other fees associated with the SMS service are discussed with you.

It’s also important that you have access to delivery reports that can help you track and analyze the service’s performance. Take note, though, that accurate analytics will only be possible if the SMS provider is utilizing well-founded routes.

6. Support


Most businesses partner with an SMS provider to maintain the systems, especially when things go wrong. A provider needs to sustain delivery rates and fix connections whenever necessary.

Whether it’s a person who you can discuss your issues with and help you find solutions, or tools that can help address your concerns, having support is invaluable. This is because it also plays a crucial role in direct or indirect costs.

7. Partner Reputation

Before acquiring the services of an SMS provider, make sure that it has sufficient industry experience. Considering the competencies and expertise of the company is important, especially if you’re looking for a long-term partnership.

Research about the company and find out how long have they been operating and what kind of clients do they have. You’ll learn a lot from the information you’ll get, helping you come up with an informed decision.

While choosing an SMS provider for your business can seem like a challenging task, it’s possible to work with a company that can deliver your SMS needs. Take these factors into consideration before partnering with a company, so you can maximize the potential of your SMS campaigns.

Are you looking for an SMS provider that can help you reach your business goals? Mobile360 offers a full-suite of SMS solutions depending on your business needs. Get in touch with us today to learn more about our services!

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