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SMS Campaign: When Is The Best Time To Send It?

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An SMS campaign proves useful for many businesses and organizations, especially with the promising open rate of SMS. But the question is, when is the best time to launch it? Read on and find out the best times to schedule a text blast.

RELATED: 7 Ways To Use SMS In Your Business

Tips For Scheduling an SMS Campaign

Consider Your Message

Before launching a text blast, it’s essential to consider your message. Will it be valuable to them for the first half of the day? Is your message more appropriate for the day’s remaining half?

If you think people will benefit from it in the morning ’til early afternoon, send your message between 8 am and 12 nn. But if you believe they will more likely take action on your message when they’re winding down, launch your campaign between 5 pm and 9 pm.

It also helps to consider your business or organization. For example, if you are a restaurant owner, you can launch your lunchtime promo or discount mid-morning, so your customers can consider your offer during their lunch break.

For retail businesses, meantime, it’s best to schedule your campaigns ahead of time as people usually make weekend plans. If you have a sale happening on Saturday, send the text blast on Thursday.

Respect Your Audience’s Schedule

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Unless you want to annoy the receiver of your SMS campaign, don’t send messages too early in the morning or too late at night. Remember to be respectful of people’s personal time.

Also, consider holidays as these are busy times. You may be wasting your content away as people may be too preoccupied to even digest the message of your campaign.

RELATED: 7 Ways To Practice Good Texting Etiquette

Consider the Times Your Customers are Already on Their Phones

While people are on their phones at random times, they spend more time on them at certain times of the day, especially during a break. It’s important to remember not to send your campaign during rush hour when people are either driving or commuting to work.

A powerful SMS campaign will be pointless if you don’t know when to launch it. So, bear these tips in mind for the SMS campaigns in your pipeline.

It also helps to avail the services of trusted SMS blast providers like Mobile360, so you’ll know your campaigns will be sent out successfully. In a nutshell, your message, medium, and schedule matter. Remember to consider them before proceeding with your next steps.

Have you tried launching your SMS campaign at specific times? What advantages and benefits did you notice? Share with us your thoughts!

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