SMS advertising makes it easier for businesses to promote their products and services. Read on and find out how your business can benefit from SMS advertising. Plus, learn some helpful tips and best practices to maximize its potential for your business growth.
5 Benefits of SMS Advertising for Businesses
1. It has a high open-rate
Research shows that SMS boasts an impressive open rate of 98% and a response rate of 45%. In today’s busy world, users seldom have the time to wade through their emails, explaining why emails only have an open rate of 20%.
It makes perfect sense to use SMS advertising, especially if you want to promote your products or services. People are more likely to read your text message and take your desired action.
2. You can reach a wider audience
When you use SMS advertising, you can reach practically anyone who uses a mobile device. People don’t need to be connected to the internet with SMS, which means you can reach as many people as you want.
For this reason, you can maximize your scope and get more people to read your advertising or marketing campaign. Plus, you can send your text message in a shorter period even to a broader audience.
3. You can target a specific geographical area
The thing about SMS is you can either send it to a broader audience or a particular market. SMS marketing and advertising campaigns make a powerful tool for local businesses because they have an option to target a specific geographical area.
By launching an SMS broadcast, you can give time-sensitive offers to customers who can swing by your store at any time. Additionally, you can use SMS advertising to understand what your audience wants and effectively communicate with them.
4. It’s easy to use
SMS advertising isn’t rocket science. Creating a campaign for a new product or service is easy using SMS.
You only need your subscribers’ phone numbers and your campaign message. If you’re launching an SMS blast for a large number of users, a reliable bulk SMS provider proves useful.
5. You can personalize your message
SMS advertising allows you to customize your message, too. It is so versatile that you can personalize your message based on various things to help you promote your business.
You can promote a new product or service, offer a special discount, or reward your loyal customers. Regardless of whether your business is big or small, SMS advertising comes in handy.
7 Best Practices and Tips for SMS Advertising
To ensure you’re making the most out of SMS advertising, here are a few tips and best practices:
1. Keep your message short.
SMS has a 160-character limit, which means you need to get your message across within this frame. Make your motive clear and include a call-to-action.
2. Customize your message.
It’s easy to lose the interest and attention of your subscribers if they don’t recognize your campaign’s content. See to it that your text message is fit for your audience and it includes your brand name.
3. Group your audience.
Segmenting your audience will allow you to customize your message better. It helps build customer trust and gives your customers better shopping experience.
4. Be creative.
It’s essential to be creative with your SMS advertisement, too. Add humor or a wow-effect to your message to capture the interest of your audience, and motivate them to take action.
5. Include CTAs.
You’d want your customers to take action, so it’s wise to include calls-to-action (CTAs) in your SMS advertisements. You can add CTAs like “Get This Special Offer” or “Buy Now.”
6. Know the right timing.
Timing is everything when it comes to SMS advertising, too. If your restaurant is running a dinner promotion, send your text at the end of the workday.
If you want to lead the competition, you need to step up your game continuously. Experiment with different approaches until you find what works best for your audience.
SMS makes a practical option for advertising your products and services. It’s easy, convenient, and customizable.
The key is to know your audience and what will suit their needs and taste so that you can reap the maximum potential of SMS. A reliable SMS service provider can provide you with top-notch SMS advertising and SMS marketing solutions that can help you achieve your business goals.
Improve customer engagement and boost your sales with SMS advertising. Get in touch with the Mobile360 team today to know how you can leverage SMS for your business!