Getting your marketing message noticed in a crowded digital world is a challenging feat for many thought leaders and marketers. Here are seven ways to make your marketing message stand out.
7 Ways to Make Your Marketing Message Stand Out
1. Know Your Target Audience
One of the most important considerations for crafting your marketing message is your target audience. Even if you’ve used a play of words and a catchy title for your marketing message, if it doesn’t consider your target audience, your effort is bound to fail.
It’s essential to ask yourself:
- Who needs my products or services?
- How can my products or services help my target market?
- What is the best way to approach them?
By considering these things, it would be easier for you to reach the right audience and focus on those who are more likely to make a purchase. You also get to strategize your marketing efforts and campaigns.
Additionally, it helps you establish yourself or your business as an expert on the needs and wants of a particular group, and remain competitive. The trick here is to determine who your product or service is for, understand your customers’ needs, and discover what can motivate their purchasing decision.
2. Solve a Problem
Keep in mind that people want actual solutions for their problems. So, you have to make sure your marketing message clearly communicates how your product or services can help your existing and potential customers.
Your marketing message should offer some of these common solutions:
- Fixing issues
- Anticipating and addressing concerns or risks
- Taking advantage of opportunities
- Enhancing performance
Products and services that solve customer pain point easily catch attention. Simply put, focus your marketing message on what piques your customers’ interests and needs.
As a rule of thumb, answer what customers commonly have in mind: “What’s in it for me?”
3. Create Catchy Headlines
If you’re using email marketing, it’s important to make your headlines catchy and thought-provoking. Headlines are important because they summarize the idea of your content.
Here are some tips for creating a catchy headline:
- Use numbers. It gives your marketing message more structure and makes reading much easier.
- Ask questions. It triggers your audience to read your content so they can answer it.
- Use “How To’s”. This type of headline describes how you can help your audience accomplish a goal, grabbing more attention.
- Make it specific. A headline addressing specific information your target audience is looking for is more likely to get noticed than a vague one.
- Create a sense of urgency. Make your audience feel they’re missing important information if they don’t open your message.
Remember that headlines are the first thing your audience reads. Keep it short and concise and use power words to grab your audience’s attention fast.
4. Make Your Message Clear
Images, graphics, and texts can attract attention. However, they can get overwhelming, too.
Keep in mind that while visuals help boost your marketing message, your focus should be on the message itself. In short, prioritize making your message crystal clear.
Here are some of the things you can do to establish a clear message:
- Avoid using weakening phrases such as sort of, kind of, maybe, and might.
- Don’t fill your message with acronyms and highfalutin words.
- Eliminate unnecessary jargon.
Your message should include only important information. Otherwise, you run the risk of being misinterpreted and taken out of context.
5. Add a Hook to Your CTA
A call to action is typically an action phrase that instructs a user on the next steps to take. Some of the common CTAs include ‘Register’ or ‘Buy Now’.
CTAs are important because it triggers immediate action that helps seal the deal. If you want to make your marketing message stand out, though, you need to take your CTAs to the next level.
Adding a “hook” to your CTA is a great way to do this. Incentivizing an action helps lure your audience into communicating with you further.
Take a look at these hook examples:
- Get in touch with us today for a free trial of our service.
- Visit our shop today and get a free pouch for your new pair of earrings.
- Download our 30-day recipe book using our seasonings.
Interested prospects may view these hooks as a valuable thing to take, grabbing more attention and improving response rates.
6. Build Real-Time Connections
Thanks to the advent of technology, interaction with potential customers becomes a breeze. Today, if you want to engage with your audiences in real-time, you can send them updates via SMS.
It’s no longer surprising why many businesses partner with SMS service provider to reach their existing clients and potential customers easily. SMS boasts an impressive open rate of 98%, allowing your marketing message to be noticed quicker.
The secret is to tailor-fit your content based on the channel or platform you are going to use. SMS marketing is commonly limited to 160 characters, so make sure your message is direct, clear, and relevant to your audience.
Encourage comments and feedback to establish a sense of community, and pair your marketing message with abrupt action, especially for concerns that need immediate attention.
7. Diversify Your Approach
If you want to make your approach comprehensive to drive brand awareness, you have to use a combination of owned, earned, and paid media. Send out your marketing campaigns via SMS and social media, and publish amazing content on your site.
Throw advertising and paid content into the mix as well as earned media such as influencer product reviews. Being visible on several platforms helps you yield the best results and reach your overall marketing goals.
While it may sound like a challenge to stand out from a crowded digital world, it is still possible. Begin with identifying your target audience, and solving a specific problem.
Then, create a catchy headline and a clear marketing message. Engage with your customers and potential clients through results-driven platforms and diversify your approach.
All these efforts combined won’t only help you build a powerful marketing message but maximize its potential as well.