As governments, private institutions, and non-profit organizations join forces to stop the spread of COVID-19, everyone is urged to do their part. People can help reduce infections by number one, social distancing, and two, home quarantine.
But there’s another way people can contribute to their communities during these trying times: disseminating and digesting only factual information. Governments are advising the public to turn to authorized health agencies for reliable updates.
For this reason, these organizations play a critical role in delivering public health information to keep everyone in the loop. We, at Mobile360, rounded up some best practices for public health communications amid the COVID-19 crisis.
RELATED ARTICLE: How SMS is Helping Fight COVID-19 Spread
4 Best Practices for Agencies Delivering Public Health Information
Sending vital information about the coronavirus disease is a no-nonsense task. Here are four ways health agencies and authorized organizations can deliver effective communications about the COVID-19 pandemic.
1. Respond promptly
With conflicting information spreading all over the internet, health agencies must get things straight. Here’s where technology takes center stage.
Thanks to innovations like artificial intelligence and chatbots, people can get quick responses for basic queries. For example, frequently asked questions like, “What are the symptoms?” could receive prompt answers.
Using automated chatbots for FAQs helps bring the right information to citizens quicker and more efficiently. Not only that, but it also allows specialists to tackle more complex queries and concerns only they can address.
As a result, patients with serious health concerns can get help faster, too. By automating some processes, health agencies can deliver a quicker, more efficient public service.
2. Send important alerts
People grew fearful and anxious due to speculations about how this crisis will unfold. Empty grocery aisles prove just exactly how these speculations stirred panic and confusion among the public.
Unfortunately, the harmful spread of unverified information only adds up to the piling problem of crucial stakeholders. As a trusted institution, health agencies can help put an end to this.
The solution is simple: send proactive alerts so that people get reliable updates from credible sources. Whether it’s through SMS, voice, or email, public health organizations need to keep their constituents updated.
As a rule of thumb, public health advisories must be simple and clear, avoiding jargons that are difficult to understand. Sending verified and proactive updates not only helps cut through the noise but also prevents unnecessary unrest.
RELATED ARTICLE: 5 Ways to Effectively Use SMS for Emergencies
3. Use the right channel
Effective communications require channels highly preferred by end-users. It’s essential to ask, “How can I reach my target audience faster and more efficiently?”
While there are various platforms available to get the word out, it’s important to consider how effective these channels are. The important thing here is to reach as many people as possible in a quick, reliable way.
Comparing and contrasting options prove helpful. The next crucial step is to identify what communication channels people often use these days. Is it SMS, email, phone call, or social media?
Once this has been identified, it’s time to deliver essential public health information. By sending updates through the right channels, people can keep themselves and their families safe.
4. Invest in reliable communication platforms
Public health involves millions of people in a single country. For this reason, it’s essential to invest in communication platforms that can handle significant demands.
Giving the public access to reliable information isn’t only vital in keeping them safe but also helps in preventing the situation from getting worse. By investing in platforms that deliver alerts when and where it is needed, health agencies can better manage the situation.
The COVID-19 pandemic has affected millions of people and toppled economies all over the world. This crisis also pushed both public and private institutions to triple their efforts to curtail its effects.
Health agencies, for instance, have a crucial role to play in the battle against COVID-19, particularly in sending public health information. By observing these best practices for communications amid the pandemic, these organizations can contribute to the safety and welfare of the public.
As global leaders, entrepreneurs, frontliners, and private citizens work together to combat COVID-19, everyone is encouraged to take part. By staying home, observing social distancing, practicing discretion, and helping in little ways, we can win the war against this crisis.
We, at Mobile360, salute our frontliners, health agencies, and NGOs working non-stop to address the coronavirus outbreak.
If you need help in delivering crucial information about COVID-19, don’t hesitate to reach out to us. Our team is here to help you provide effective communications amid these trying times.