Businesses were put at a standstill in recent months due to the COVID- crisis. Many enterprises have closed their shops as early as March to prevent the spread of the disease.
While this is a challenging time for business owners, there are many ways to hang on and power through. Here are seven ways you can pivot your service-based business and find opportunities in the “new normal.”
How to Pivot Your Service-Based Business for the New Normal
1. Move your business online
Just because your business is closed doesn’t mean people won’t need the services you’re offering. For instance, people will still need to exercise even if fitness gyms are prohibited from operating.
For this reason, it’s crucial to take your business online. If you operate a fitness gym, for example, stream the experience by offering live online classes.
Let people join at their leisure by posting the classes on your website and social media platforms. Also, use your digital channels to inform your customers that your business is not closed, and you’re operating virtually.
2. Deliver your services
Don’t let your customers miss your business. Now that people are quarantined, find a way to bring the experience to their homes.
Many Korean grill restaurants are now delivering their product offerings. You can also do this if you own a restaurant and look into producing and selling your signature recipes online.
Set up online streaming if you own a movie house that heavily depends on foot traffic. Then, put together an entertainment kit — throw in popular cinema snacks and other items to complete the experience.
3. Build a product from your service
Some service-based businesses may find it difficult to modify their offerings, especially those requiring physical contact. Take, for example, nail studios, hair salons, and spas.
With a bit of creativity, though, you can come up with a product from service. For instance, you can customize dye kits for your customers if you own a salon.
Is your nail studio or spa forced to close? Put together a variation of tools and polishes into a nail care set or essential oils and scrubs into an at-home spa kit.
Inform your customers that you’ve tailor-fit your offerings based on their needs and offer to deliver them. A little revenue is better than none, and new strategies, as such, are crucial to keeping up.
4. Engage with your customers
Customer engagement plays a vital role in the success of any business. So, make sure that you keep your customers in the loop all the time.
Post significant updates on your social media channels and website, or continue engaging with your customers via SMS. Third-party SMS broadcast providers offer text blast services that can help you reach your customers anytime, anywhere.
Mobile360, for instance, has a full suite of SMS solutions, ranging from SMS blast to two-way SMS and polls. It also allows you to set your business name as the Sender ID over an API, bringing your brand closer to them.
Don’t let your customers miss out on your special offers, essential updates, and engagement activities. Once restrictions have been lifted, they’ll remember how you connected with them during this challenging period.
5. Leverage your talents and skills
Have you got any talents and skills that you can use in other ways? Consider leveraging and turning them into income generators.
For example, share your archives on your business website and social channels. Or offer your creative services to other businesses.
Enterprises all over the world are ramping up their marketing and promotional activities online. If you can produce unique visual elements, take advantage of your talents and skills.
6. Sell some office stuff
Consider the assets that you have in your office and evaluate whether they are still helpful for your bottom line. Do you have available laptops after you’ve laid some employees off?
Are there unused items of furniture? These assets are valuable to people nowadays, especially that most employees are working from home.
Consider selling them to make some money while helping others adjust to new working arrangements. Also, think of ways on how you can maximize your extra office or parking space or renegotiate your lease.
7. Keep learning
If the things mentioned above don’t work, you can still do something that, while not income-generating, will benefit you in the long run. For instance, you can explore new avenues to boost your professional development.
If you haven’t embraced digitalization yet, now is the best time to expand your knowledge and skills. Learn about digital marketing, content creation, and e-commerce.
These things will be beneficial for you down the road, especially that more and more people are going online. Gaining new insights, learning new skills, and discovering new ways to cope will help establish your competitive footprint.
These are challenging times for service-based businesses, but you can deal with this difficult situation in many ways. The key is to find solutions rather than focusing on the problem.
Go digital, put your creativity at work, sell other services and assets, and continuously learn. By taking baby steps each day, you can overcome and come out even stronger from this crisis.
Do you need help in reaching out to your customers during this challenging period? Talk to us to know how our SMS solutions can help your business or organization.