The COVID-19 pandemic has put companies at a standstill, disrupting the way enterprises do business. Just about everyone in the business sector is affected by the crisis: owners, decision-makers, and employees.
While measures were already put in place to reduce the impact of COVID-19 on safety, health, and livelihood, we are yet to see the light. For this reason, it’s essential to stay connected with your customers; else, your business might suffer immensely.
If you want your business to survive the pandemic, read on. We’ve compiled five helpful tips to keep your customers engaged amid the COVID-19 crisis.
5 Helpful Tips for Keeping Your Customers Engaged
1. Publish High-Quality Content
There’s a reason why content is king. A top-notch content allows your brand to engage with your target audience, generate leads, and build brand loyalty.
The good news is you can create several types of content to keep your customers engaged, from blogs to infographics, whitepaper, and e-book. As your customers practice self-isolation, it makes perfect sense to provide them with high-quality content they can learn from or find entertaining during this tough time.
As a rule of thumb, your content should be timely, relevant, engaging, and insightful. Share regular updates, offer useful tips, and deliver factual information and stories that aim to inspire and spark hope amid this crisis.
2. Use Text Messaging
Text messaging is a popular and effective tool you can use to reach out to your customers. The good thing about SMS is that you can use it in various ways to engage your customers.
For instance, you can use SMS for customer support, especially now that people are quarantined at home. You can also provide useful tips and practical advice relevant to the current situation.
If you own a gym, for example, you can send home workout tips and nutrition guides. Third-party service providers like Mobile360 help send out your message efficiently without leaving you cash-strapped.
Mobile360 uses a platform that allows you to build your own plan based on the number of SMS credits you need. Such a feature offers cost efficiency as you only have to pay for what you use.
3. Maximize Social Media
Social media platforms like Facebook, Instagram, and Twitter have changed the way brands interact with their customers. These online channels allow you to study your customers’ buying habits and learn what they think about your brand.
Many consumers use social media to share their feedback about a product or service. You can use these platforms to let your customers know you value their opinion and are ready to address their concerns.
If content is king, distribution is queen. You can also use social media to share your valuable pieces of content and build a community around your brand.
4. Leverage Technology
The COVID-19 pandemic accelerated the digital transformation of many businesses, and it’s highly recommended you follow suit. Digitizing your operations will allow you to cater to your customers even when they are at home.
For example, if you own a beauty and wellness salon, you can conduct online lessons on skincare. If you can’t produce a live video, you can make pre-recorded ones and upload them to your website.
Third-party service providers can help you create a stunning website where you can upload your content, accept orders, and engage with your customers. If you are not leveraging technology yet, this is the best time to do so.
5. Be Transparent
Customers value honest and transparent businesses, so make sure to keep them in the loop. Inform your customers how the COVID-19 crisis affected your business and if there are changes they should expect.
This includes updates on your services, store hours, and delivery times. You can share these updates through your website and social media platforms.
Remember that transparency is crucial in building trust. Do not over-promise and under-deliver, especially if you know your business limitations from the very beginning.
The past few weeks have been challenging for businesses across all sectors. While the COVID-19 crisis is yet to be over, you should use your available resources wisely and explore other innovative solutions to keep your business afloat.
Keeping your customers engaged is one of the most important things you can do. Focus on boosting your content marketing efforts and maximizing your communication channels to retain your customer base.
Do you want to keep your customers engaged during and even after this pandemic? Explore our SMS plans or get in touch with us to know how our services can help your business.